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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

By: Hutt, Michael DContributor(s): Speh, Thomas WMaterial type: TextTextPublication details: Fort Worth : Dryden Press, c1998. Edition: 6th edDescription: xxix, 777 p. : ill. ; 25 cmISBN: 0030206332Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.8/04 LOC classification: HF5415.13 | hut 2004Online resources: Table of contents
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Includes bibliographical references and indexes.

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