Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
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TextPublication details: Fort Worth : Dryden Press, c1998. Edition: 6th edDescription: xxix, 777 p. : ill. ; 25 cmISBN: 0030206332Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.8/04 LOC classification: HF5415.13 | hut 2004Online resources: Table of contents
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| HF5415.13hoo 2013 Competitive SME: Building Competitive advantage through marketing excellence for small to medium sized enterprises. | HF5415.13 hut1998 Business marketing management : a strategic view of industrial and organizational markets / | HF5415.13 hut 2004 Business marketing management : a strategic view of industrial and organizational markets / | HF5415.13 hut 2004 Business marketing management : a strategic view of industrial and organizational markets / | HF5415.13kel 2001 Marketing in Practice: CIMC Coursebook. | HF5415. 13kot 2016. Marketing Management: | HF5415. 13kot 2016. Marketing Management: |
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