What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

By: Yohn, Denise Lee, 1967-Material type: Text

TextPublisher: San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014]Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781118824337 (epub); 9781118824405 (pdf)Subject(s): Branding (Marketing) | Brand name productsAdditional physical formats: Print version:: What great brands doDDC classification: 658.8/27 LOC classification: HF5415.1255 | yoh 2016

Contents:

Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415.1255 yoh 2016 (Browse shelf(Opens below))	1	Available		102384
Books	KsTU Library General Stacks	HF5415.1255 yoh 2016 (Browse shelf(Opens below))	2	Available		102383

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Previous	HF5415.123 shi 2000 Advertising, promotion & supplemental aspects of integrated marketing communications /	HF5415.123 shi 2000 Advertising, promotion & supplemental aspects of integrated marketing communications /	HF5415.1255 yoh 2016 What great brands do : the seven brand-building principles that separate the best from the rest /	HF5415.1255 yoh 2016 What great brands do : the seven brand-building principles that separate the best from the rest /	HF5415.126 odd 2019 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /	HF5415.126 odd 2019 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /	HF5415.1263 bin 1998 Business marketing management /	Next

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher.

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