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		What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by Yohn, Denise Lee, 1967-. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014]Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1255 yoh 2016, ... Place hold Add to cart (remove)
		Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill. by Yarrow, Kit, 1958-. Edition: First edition.Material type: Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, A wiley Brand, [2014]Availability: Items available for loan: KsTU Library (2)Call number: HF5415.32 yar 2014, ... Place hold Add to cart (remove)

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