Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

By: Hoyer, Wayne DContributor(s): MacInnis, Deborah JMaterial type: Text

TextPublication details: Boston : Houghton Mifflin, c1997. Description: xxviii, 675 p. : ill. (some col.), col. map ; 27 cmISBN: 0395665922 (student book); 0395843855 (examination copy)Subject(s): Consumer behaviorDDC classification: 658.8/342 LOC classification: HF5415.32 | hoy1997

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415.32 hoy1997 (Browse shelf(Opens below))	1	Available		102304

Includes bibliographical references (p. 555-648) and indexes.

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