Below-the-line promotion / John Wilmshurst.
Material type:
TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993. Description: ix, 399 p. : ill. ; 24 cmISBN: 0750605480Subject(s): Sales promotion | Direct marketingDDC classification: 658.8/2 LOC classification: HF5438.5 | wil 1996
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5438.5 wil 1996 (Browse shelf(Opens below)) | 1 | Available | 102173 | |
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KsTU Library General Stacks | HF5438.5 wil 1996 (Browse shelf(Opens below)) | 2 | Available | 102176 | |
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KsTU Library General Stacks | HF5438.5 wil 1996 (Browse shelf(Opens below)) | 3 | Available | 102175 | |
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KsTU Library General Stacks | HF5438.5 wil 1996 (Browse shelf(Opens below)) | 4 | Available | 102178 | |
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KsTU Library General Stacks | HF5438.5 wil 1996 (Browse shelf(Opens below)) | 5 | Available | 102177 |
"Published on behalf of the Chartered Institute of Marketing"
Includes bibliographical references and index.
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