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		Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D \| McCarthy, E. Jerome (Edmund Jerome). Series: The Irwin/McGraw-Hill series in marketingEdition: 8th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: KsTU Library (6)Call number: HF5415 per 2000, ... Place hold Add to cart (remove)
		Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I \| Best, Roger J \| Coney, Kenneth A. Series: The Irwin/McGraw-Hill series in marketingEdition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c1998Availability: Items available for loan: KsTU Library (1)Call number: HF5415.33.U6 han 1998. Place hold Add to cart (remove)

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