The market value process : bridging customer and shareholder value / Alan S. Cleland and Albert V. Bruno.

By: Cleland, Alan S, 1939-Contributor(s): Bruno, Albert VMaterial type: Text

TextSeries: The Jossey-Bass business & management seriesPublication details: San Francisco : Jossey-Bass, c1996. Edition: 1st edDescription: xxv, 244 p. : ill. ; 25 cmISBN: 0787902756 (alk. paper)Subject(s): Strategic planning | Marketing | Consumer satisfaction | Corporations -- ValuationDDC classification: 658.8 LOC classification: HD30.28 | cle1996Online resources: Publisher description | Table of Contents

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HD30.28 cle1996 (Browse shelf(Opens below))	Available		103252

Includes bibliographical references (p. 229-233) and index.

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