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		Understanding customers / Rosemary Phipps and Craig Simmons. by Phipps, Rosemary \| Simmons, Craig \| Chartered Institute of Marketing. Series: CIM student workbook series. MarketingMarketing series (London, England)Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: KsTU Library (5)Call number: HF5415.32 phi1995, ... Place hold Add to cart (remove)
		The business and marketing environment / Adrian Palmer and Ian Worthington. by Palmer, Adrian \| Worthington, Ian, 1946-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill Book Co., c1992Availability: Items available for loan: KsTU Library (2)Call number: HF5415 pal 1992, ... Place hold Add to cart (remove)
		Basic marketing research / Gilbert A. Churchill, Jr. by Churchill, Gilbert A. Series: The Dryden Press series in marketingEdition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1996Other title: Marketing research.Availability: Items available for loan: KsTU Library (5)Call number: HF5415.2 chun 2003, ... Place hold Add to cart (remove)
		Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by Blackwell, Roger D \| Miniard, Paul W \| Engel, James F. Edition: 9th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2001Availability: Items available for loan: KsTU Library (1)Call number: HF5415.32 bla 2001. Place hold Add to cart (remove)
		Essentials of marketing research / William G. Zikmund, Barry J. Babin. by Zikmund, William G \| Babin, Barry J. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: KsTU Library (5)Call number: HF5415.2 zik 2007, ... Place hold Add to cart (remove)
		The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan. by Glass, Russell, 1976- \| Callahan, Sean, 1965-. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken : Wiley, 2014Online access: Cover image Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 gla 2015, ... Place hold Add to cart (remove)
		Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. by Venkatesan, Rajkumar [author.] \| Farris, Paul W [author.] \| Wilcox, Ronald T [author.]. Series: Darden business publishingMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Charlottesville : Darden Business Publishing, University of Virginia Press, 2021Availability: Items available for loan: KsTU Library (2)Call number: HF5415.127 .V453 2021, ... Place hold Add to cart (remove)
		Marketing research : methodological foundations by Iacobucci, Dawn \| Churchill, Gilbert A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia South-Western (Cengage Learning) 2010Availability: Items available for loan: KsTU Library (3)Call number: HF5415.2 .iac 2010, ... Place hold Add to cart (remove)

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