Basic marketing / William G. Zikmund, Michael D'Amico.
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TextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996. Description: xxv, 369 p. : ill. ; 26 cmISBN: 0314071458 (Soft : alk. paper)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | zik 1996
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KsTU Library General Stacks | HF5415 zik 1996 (Browse shelf(Opens below)) | 1 | Available | 102292 |
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| HF5415 per 2000 Essentials of marketing : a global managerial approach / | HF5415 per 2000 Essentials of marketing : a global managerial approach / | HF5415 per 2000 Essentials of marketing : a global managerial approach / | HF5415 zik 1996 Basic marketing / | HF5415.122 cla 2008 Marketing a Service for Profit: a practical guide to key service marketing concept/ | HF5415.122 cla 2008 Marketing a Service for Profit: a practical guide to key service marketing concept/ | HF5415.122 .han 1992 Marketing for the non-profit sector |
Includes bibliographical references (p. 325-336) and index.
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