Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.
Material type:
TextPublisher: San Francisco, CA : Jossey-Bass, A wiley Brand, [2014]Edition: First editionDescription: x, 214 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118647684 (cloth)Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Psychological aspectsAdditional physical formats: Online version:: Decoding the new consumer mindDDC classification: 339.4/7019 LOC classification: HF5415.32 | yar 2014
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KsTU Library General Stacks | HF5415.32 yar 2014 (Browse shelf(Opens below)) | 1 | Available | 102312 | |
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KsTU Library General Stacks | HF5415.32 yar 2014 (Browse shelf(Opens below)) | 1 | Available | 102314 |
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| HF 5415.32 WRI 2006 Consumer Behaviour | HF 5415.32 WRI 2006 Consumer Behaviour | HF5415.32 yar 2014 Decoding the new consumer mind : how and why we shop and buy / | HF5415.32 yar 2014 Decoding the new consumer mind : how and why we shop and buy / | HF5415.33.U6 han 1998 Consumer behavior : building marketing strategy / | HF5415.33.U6 haw 1991 Consumer behavior : implications for marketing strategy / | HF5415.5 bar 1994 The innovation edge : creating strategic breakthroughs using the voice of the customer / |
Includes bibliographical references (pages 179-197) and index.
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