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Why fonts matter / Sarah Hyndman.

By: Hyndman, Sarah [author.]Material type: TextTextPublisher: Berkeley, CA : Gingko Press, 2016Description: 144 pages : illustrations (some color) ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1584236310; 9781584236313Subject(s): Type and type-founding -- Psychological aspects | Graphic design (Typography) | Typografie | Layout | TextgestaltungDDC classification: 686.2/2 LOC classification: Z250 | .hyn 2016Summary: We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.
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Z250 .hyn 2016 (Browse shelf(Opens below)) 1 Available 114221
Books Books KsTU Library
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Z250 .hyn 2016 (Browse shelf(Opens below)) 2 Available 113048

"First published by Type Tasting in 2015"--Title page verso.

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.

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