The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Kapferer, Jean-NoëlMaterial type: Text

TextPublication details: London ; Sterling, VA. : Kogan Page, 2004. Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN: 0749442832Contained works: Kapferer, Jean-Noël. Strategic brand managementSubject(s): Brand name products -- ManagementDDC classification: 658.8/343 LOC classification: HD69.B7 | kap 2010Online resources: Publisher description | Contributor biographical information

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	KsTU Library General Stacks	HD69.B7 kap 2010 (Browse shelf(Opens below))	1	Available	102990
Books	KsTU Library General Stacks	HD69.B7 kap 2010 (Browse shelf(Opens below))	2	Available	102988
Books	KsTU Library General Stacks	HD69.B7 kap 2010 (Browse shelf(Opens below))	3	Available	102987
Books	KsTU Library General Stacks	HD69.B7 kap 2010 (Browse shelf(Opens below))	4	Available	102989
Books	KsTU Library General Stacks	HD69.B7 kap 2010 (Browse shelf(Opens below))	5	Available	102991

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Rev. ed. of: Strategic brand management. 1994?

Includes bibliographical references (p. [471]-483) and index.

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