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The Marketing Audit: Translating Marketing Theory into Practice.

By: Mcdonald, MalcolmContributor(s): Leppard, JohnMaterial type: TextTextPublication details: Oxford: Butterworth Heinemann Ltd, 1994. Description: vii, 268p.: illISBN: 0750617063Subject(s): LOC classification: HF5415mcd | 1994
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