Marketing / David Mercer.
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TextPublication details: Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992. Description: ix, 759 p. : ill. ; 25 cmISBN: 0631176292 (acidfree paper) :; 0631176314 (acidfree paper) :Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | mer 1992Online resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415.13 mer 1992 (Browse shelf(Opens below)) | 1 | Available | 102840 |
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| HF5415.13 .kot 2016 A framework for marketing management | HF 5415.13 kot 2022 Marketing Management | HF 5415.13 kot 2022 Marketing Management | HF5415.13 mer 1992 Marketing / | HF5415.13mer 1993 Marketing: | HF5415.13 mu 1993 Basic marketing : a global-managerial approach / | HF5415.13 .pal 2011 Principles of services marketing |
Includes bibliographical references and index.
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