Your search returned 97 results.

Sort
Results
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Kogan Page, 2017Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 rya 2017, ...

Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs.

by Rohrs, Jeffrey K [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 roh 2014, ...

Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman.

by Handley, Ann, 1963- | Chapman, C. C, 1973-.

Series: New rules social media series ; 13Edition: Rev. and updatedMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2012Online access: Cover image Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1265 han 2012.

Business marketing management / Frank G. Bingham, Jr.

by Bingham, Frank G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1998Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1263 bin 1998.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2001Availability: Items available for loan: KsTU Library (1)Call number: HF5415.32 bla 2001.

Youtility : why smart marketing is about help not hype / Jay Baer.

by Baer, Jay, 1969-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, New York : Portfolio/Penguin, [2013]Copyright date: ©2013Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 .B27 2013, ...

Essentials of marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: KsTU Library (5)Call number: HF5415.2 zik 2007, ...

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

by Glass, Russell, 1976- | Callahan, Sean, 1965-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2014Online access: Cover image Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 gla 2015, ...

Basic marketing / William G. Zikmund, Michael D'Amico.

by Zikmund, William G | D'Amico, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Minneapolis/St. Paul : West Pub. Co., c1996Availability: Items available for loan: KsTU Library (1)Call number: HF5415 zik 1996.

Contemporary marketing : wired / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L | Sandburg, Eric. Discovering your marketing career.

Series: The Dryden Press series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1998Availability: Items available for loan: KsTU Library (1)Call number: HF5415 boo 1998.

Marketing made easy for the small accounting firm / Jo Ann Rosen.

by Rosen, Jo Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley & Sons, c1995Availability: Items available for loan: KsTU Library (1)Call number: HF5628 ros 2001.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Series: The Dryden Press series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotion.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: KsTU Library (3)Call number: HF5415.123 shi 2000, ...

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.

by Bieler, Peter, 1943- | Costas, Suzanne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley, c1996Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: KsTU Library (2)Call number: HF6146.T42 bie 1996, ...

The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy / Matt Haig.

by Haig, Matt.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2001Online access: Contributor biographical information | Publisher description Availability: Items available for loan: KsTU Library (5)Call number: HF5548.32 .H3447 2001, ...

Supply Chain Management and Advanced Planning : Concepts, Models, Software, and Case Studies / edited by Hartmut Stadtler, Christoph Kilger, Herbert Meyr.

by Kilger, Christoph [editor.] | Meyr, Herbert [editor.] | Stadtler, Hartmut [editor.].

Series: Springer Texts in Business and EconomicsEdition: 5th ed. 2015.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015Availability: Items available for loan: KsTU Library (2)Call number: HD38.5 sta2015, ...

Digital Marketing : Strategy, implementation and practice /

by Chaffey, Dave, 1963- [author.] | Chadwick, Fiona [author.].

Edition: Eighth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Pearson, [2022]Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 .C455 2022, ...

Strategic marketing management: the framework

by Chernev, Alexander.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, USA Cerebellum Press 2019Availability: Items available for loan: KsTU Library (2)Call number: HF5415 .che 2019, ...

Branding : in five and a half steps / Michael Johnson.

by Johnson, Michael, 1964- [[author]].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, New York : Thames & Hudson, 2016Availability: Items available for loan: KsTU Library (2)Call number: HF5415 .joh 2016, ...

A framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England Availability: Items available for loan: KsTU Library (2)Call number: HF5415.13 .kot 2016, ...

Ethics, social responsibility and sustainability in marketing

by Ethics, social responsibility and sustainability in marketing | Alttinbasak-Farina, Ipek | Burnaz, Sebnem.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore SPRINGER 2019Availability: Items available for loan: KsTU Library (2)Call number: HF5410 .eth 2019, ...

Pages

Copyright © 2023 Kumasi Technical University (KsTu)