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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Kogan Page, 2017Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 .rya 2017 , ...

Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman.

by Handley, Ann, 1963- | Chapman, C. C, 1973-.

Series: New rules social media series ; 13Edition: Rev. and updatedMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2012Online access: Cover image Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1265 .Ham 2012.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers / David Meerman Scott.

by Scott, David Meerman.

Edition: Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Other title: New rules of marketing and PR.Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 .soc 2017, ...

Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton.

by Kaufman, Ira Morton, 1947- | Horton, Chris (Marketing consultant) | a guidebook for executives, managers, and students.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; London : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1265 .Kau 2015.

Global Marketing./ Warren J. Keegan and Mark C. Green

by Keegan, Warren J | Green, Mark C.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England: Pearson Educational Limited, c2017Availability: Items available for loan: KsTU Library (2)Call number: HF1416 kee 2017, ...

The marketing book / edited by Michael J. Baker and Susan Hart.

by Baker, Michael J, 1935- [editor.] | Hart, Susan J [editor.].

Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: KsTU Library (1)Call number: HF5415 mar 2016.

Tourism marketing / Manjula Chaudhary.

by Chaudhary, Manjula, 1963-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, India : Oxford University Press, c2010Online access: Contributor biographical information | Publisher description Availability: Items available for loan: KsTU Library (3)Call number: G155 cha 2018, ...

The economics of leisure and tourism / John Tribe.

by Tribe, John.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: KsTU Library (1)Call number: GV188 tri 1999.

Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan.

by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : South-Western, c2005Online access: Table of contents Availability: Items available for loan: KsTU Library (5)Call number: HD38.5 wis 2010, ...

The market value process : bridging customer and shareholder value / Alan S. Cleland and Albert V. Bruno.

by Cleland, Alan S, 1939- | Bruno, Albert V.

Series: The Jossey-Bass business & management seriesEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c1996Online access: Publisher description | Table of Contents Availability: Items available for loan: KsTU Library (1)Call number: HD30.28 cle1996.

Essentials of service marketing:

by Hoffman, Douglas K | Bateson G. E .John | Hoffman Douglas K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: The dryden press, 1997Availability: Items available for loan: KsTU Library (4)Call number: HD9980.5 hof, ...

Services marketing: managing the service value chain/

by Bruhn, Manfred | Bruhn, Manfred | Georgi, Dominik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: England: prentice Hall, 2006Availability: Items available for loan: KsTU Library (2)Call number: HD9980.5 bru2018, ...

New food product development : from concept to marketplace / Gordon W. Fuller.

by Fuller, Gordon W.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton, FL : CRC Press, c2011Availability: Items available for loan: KsTU Library (2)Call number: HD9000.5 .F86 2011, ...

Getting new clients / Dick Connor, Jeff Davidson.

by Connor, Richard A | Davidson, Jeffrey P.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1993Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: KsTU Library (2)Call number: HD8038.A1 con 1993, ...

Real estate marketing and sales essentials : steps for success / Dan Hamilton.

by Hamilton, Dan, 1962-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: KsTU Library (1)Call number: HD1375 ham 2011.

The principles and practice of export marketing / E.P. Hibbert.

by Hibbert, E. P. (Edgar P.) | Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Heinemann, 1985Availability: Items available for loan: KsTU Library (4)Call number: HF1009.7.G7 hib 1995, ...

Hospitality marketing / Neil Wearne ; revised by Alison J. Morrison.

by Wearne, Neil | Morrison, Alison J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1996Online access: Publisher description | Table of contents Availability: Items available for loan: KsTU Library (1)Call number: TX911.3.M3 W43 1996.

International marketing reader / edited by Stanley J. Paliwoda and John K. Ryans, Jr.

by Paliwoda, Stanley J | Ryans, John K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1995Availability: Items available for loan: KsTU Library (5)Call number: HF1416 int 2003, ...

International marketing / Vern Terpstra, Ravi Sarathy.

by Terpstra, Vern | Sarathy, Ravi.

Series: The Dryden Press series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1994Availability: Items available for loan: KsTU Library (6)Call number: HF1416 tes 1994, ...

Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Edition: Twelfth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2015]Availability: Items available for loan: KsTU Library (1)Call number: HF5415 ker 2017.

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