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Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001Online access: Publisher description | Table of contents Availability: Items available for loan: KsTU Library (3)Call number: HF5415.135 dru 2010, ...

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002Availability: Items available for loan: KsTU Library (2)Call number: HF5415.13 per 2002, ...

Preparing the marketing plan / David Parmerlee.

by Parmerlee, David.

Series: American Marketing Association marketing toolboxEdition: New EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 par 2000.

Managing global customers : an integrated approach / George S. Yip, Audrey J. M. Bink.

by Yip, George S | Bink, Audrey J. M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2007Online access: Table of contents only Availability: Items available for loan: KsTU Library (1)Call number: HF5415.5 yip 2007.

Managing global customers : an integrated approach / George S. Yip, Audrey J. M. Bink.

by Yip, George S | Bink, Audrey J. M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2007Online access: Table of contents only Availability: Items available for loan: KsTU Library (3)Call number: HF5415.5 yip 2007, ...

Customer-inspired quality : looking backward through the telescope / James G. Shaw.

by Shaw, James G, 1946-.

Series: The Warren Bennis executive briefing seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c1996Online access: Publisher description | Table of Contents | Contributor biographical information Availability: Items available for loan: KsTU Library (3)Call number: HD62.15 sha1996, ...

Hospitality employee management and supervision : concepts and practical applications / Kerry L. Sommerville.

by Sommerville, Kerry L, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: KsTU Library (3)Call number: TX911.3.P4 S66 2007, ...

Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton.

by Kaufman, Ira Morton, 1947- | Horton, Chris (Marketing consultant) | a guidebook for executives, managers, and students.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; London : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1265 kau. 2015.

Managing Hotels

by Venison, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford Butterworth-Heinemann 1989Availability: Items available for loan: KsTU Library (2)Call number: TX 911.3 .ven 1989, ...

Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers.

by Powers, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Saint Paul, MN : West Pub. Co., c1991Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1263 p68 1991.

The innovation edge : creating strategic breakthroughs using the voice of the customer / William Barnard and Thomas F. Wallace.

by Barnard, William | Wallace, Thomas F.

Series: Executive breakthrough seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Essex Junction, VT : Omneo̲ c1994Availability: Items available for loan: KsTU Library (1)Call number: HF5415.5 bar 1994.

Social Media Management : Technologies and Strategies for Creating Business Value / by Amy Van Looy.

by Van Looy, Amy [author.].

Series: Springer Texts in Business and EconomicsEdition: 1st ed. 2016.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cham : Springer International Publishing : Imprint: Springer, 2016Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265van 2016., ...

Introduction to hospitality management

by Walker, John R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. Pearson Prentice Hall 2007Availability: Items available for loan: KsTU Library (8)Call number: TX 911.3 .wal 2007, ...

Business marketing management / Frank G. Bingham, Jr.

by Bingham, Frank G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1998Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1263 bin 1998.

Basic marketing / William G. Zikmund, Michael D'Amico.

by Zikmund, William G | D'Amico, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Minneapolis/St. Paul : West Pub. Co., c1996Availability: Items available for loan: KsTU Library (1)Call number: HF5415 zik 1996.

Organizational behaviour for hospitality management

by Wood, Roy C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, Boston Butterworth-Heinemann 1994Availability: Items available for loan: KsTU Library (1)Call number: TX 911.3 . woo 1994.

The handbook of logistics and distribution management : Alan Rushton, Phil Croucher, Peter Baker.

by Rushton, Alan | Croucher, Phil, 1954- | Baker, Peter, 1950- | Chartered Institute of Logistics and Transport in the UK.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia, PA : Kogan Page, 2006Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: KsTU Library (5)Call number: HF5415.7 rus 2006, ...

The definitive personal assistant & secretarial handbook : a best-practice guide for all secretaries, PAs, office managers and executive assistants / Sue France.

by France, Sue.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2009Other title: Definitive personal assistant and secretarial handbook | The Times.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: KsTU Library (7)Call number: HF5547.5 fra 2009, ...

Maintenance planning and scheduling handbook / Doc Palmer.

by Palmer, Doc.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 2013Availability: Items available for loan: KsTU Library (3)Call number: TS176 .pal 2013, ...

Human resource management in the hospitality and tourism industry

by Riley, Michael.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford - BOston Butterworth Heinemann 1996Availability: Items available for loan: KsTU Library (2)Call number: TX943 .ril 1996, ...

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