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Understanding customers / Rosemary Phipps and Craig Simmons.

by Phipps, Rosemary | Simmons, Craig | Chartered Institute of Marketing.

Series: CIM student workbook series. MarketingMarketing series (London, England)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: KsTU Library (5)Call number: HF5415.32 phi1995, ...

Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda L. (Linda LaVonne), 1952- | Zinkhan, George M. (George Martin).

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: KsTU Library (2)Call number: HF5415.32 arn 2002, ...

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

by Hoyer, Wayne D | MacInnis, Deborah J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c1997Availability: Items available for loan: KsTU Library (1)Call number: HF5415.32 hoy1997.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ft. Worth, Tex. : Harcourt College Publishers, c2001Availability: Items available for loan: KsTU Library (1)Call number: HF5415.32 bla 2001.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: The Irwin/McGraw-Hill series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c1998Availability: Items available for loan: KsTU Library (1)Call number: HF5415.33.U6 han 1998.

Youtility : why smart marketing is about help not hype / Jay Baer.

by Baer, Jay, 1969-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, New York : Portfolio/Penguin, [2013]Copyright date: ©2013Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 .B27 2013, ...

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

by Glass, Russell, 1976- | Callahan, Sean, 1965-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2014Online access: Cover image Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 gla 2015, ...

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1992Availability: Items available for loan: KsTU Library (1)Call number: HF5415.33.U6 haw 1991.

Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.

by Yarrow, Kit, 1958-.

Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, A wiley Brand, [2014]Availability: Items available for loan: KsTU Library (2)Call number: HF5415.32 yar 2014, ...

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