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Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton.

by Kaufman, Ira Morton, 1947- | Horton, Chris (Marketing consultant) | a guidebook for executives, managers, and students.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; London : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1265 .Kau 2015.

International marketing / Vern Terpstra, Ravi Sarathy.

by Terpstra, Vern | Sarathy, Ravi.

Series: The Dryden Press series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1994Availability: Items available for loan: KsTU Library (6)Call number: HF1416 tes 1994, ...

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: The Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1993Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 mu 1993.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1998Online access: Table of contents Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 hut1998.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1991Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 ber 2001.

Marketing / David Mercer.

by Mercer, David (David Steuart).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 mer 1992.

Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001Online access: Publisher description | Table of contents Availability: Items available for loan: KsTU Library (1)Call number: HF5415.135 dru 2001.

Business marketing / Frank G. Bingham, Jr., Roger Gomes.

by Bingham, Frank G | Gomes, Roger | Bingham, Frank G. Business marketing management.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1263 bin 2005.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1998Online access: Table of contents Availability: Items available for loan: KsTU Library (2)Call number: HF5415.13 hut 2004, ...

Marketing management / Peter R. Dickson.

by Dickson, Peter R.

Series: The Dryden Press series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press c1997Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 dic 2005.

Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001Online access: Publisher description | Table of contents Availability: No items available.

Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001Online access: Publisher description | Table of contents Availability: Items available for loan: KsTU Library (3)Call number: HF5415.135 dru 2010, ...

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002Availability: Items available for loan: KsTU Library (2)Call number: HF5415.13 per 2002, ...

Preparing the marketing plan / David Parmerlee.

by Parmerlee, David.

Series: American Marketing Association marketing toolboxEdition: New EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 par 2000.

Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton.

by Kaufman, Ira Morton, 1947- | Horton, Chris (Marketing consultant) | a guidebook for executives, managers, and students.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; London : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1265 kau. 2015.

Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers.

by Powers, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Saint Paul, MN : West Pub. Co., c1991Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1263 p68 1991.

Business marketing management / Frank G. Bingham, Jr.

by Bingham, Frank G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1998Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1263 bin 1998.

Basic marketing / William G. Zikmund, Michael D'Amico.

by Zikmund, William G | D'Amico, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Minneapolis/St. Paul : West Pub. Co., c1996Availability: Items available for loan: KsTU Library (1)Call number: HF5415 zik 1996.

Strategic marketing management: the framework

by Chernev, Alexander.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, USA Cerebellum Press 2019Availability: Items available for loan: KsTU Library (2)Call number: HF5415 .che 2019, ...

Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.

by Venkatesan, Rajkumar [author.] | Farris, Paul W [author.] | Wilcox, Ronald T [author.].

Series: Darden business publishingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Charlottesville : Darden Business Publishing, University of Virginia Press, 2021Availability: Items available for loan: KsTU Library (2)Call number: HF5415.127 .V453 2021, ...

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