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Understanding customers / Rosemary Phipps and Craig Simmons.

by Phipps, Rosemary | Simmons, Craig | Chartered Institute of Marketing.

Series: CIM student workbook series. MarketingMarketing series (London, England)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: KsTU Library (5)Call number: HF5415.32 phi1995, ...

The Marketing Audit: Translating Marketing Theory into Practice.

by Mcdonald, Malcolm | Leppard, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford: Butterworth Heinemann Ltd, 1994Availability: Items available for loan: KsTU Library (5)Call number: HF5415mcd 1994, ...

Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: The Irwin/McGraw-Hill series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: KsTU Library (6)Call number: HF5415 per 2000, ...

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: The Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1993Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 mu 1993.

Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, c1991Availability: Items available for loan: KsTU Library (1)Call number: HF5415 mc 1991.

Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.

by Lancaster, Geoffrey, 1938- | Massingham, Lester.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill Book Co., c1993Availability: Items available for loan: KsTU Library (1)Call number: HF5415 lan 1993.

Principles of marketing / Adrian Palmer.

by Palmer, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2000Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: KsTU Library (1)Call number: HF5415 pal 2000.

The business and marketing environment / Adrian Palmer and Ian Worthington.

by Palmer, Adrian | Worthington, Ian, 1946-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill Book Co., c1992Availability: Items available for loan: KsTU Library (2)Call number: HF5415 pal 1992, ...

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1998Online access: Table of contents Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 hut1998.

An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman.

by Dyer, Robert F | Forman, Ernest H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991Availability: Items available for loan: KsTU Library (1)Call number: HF5415.135 dye1990.

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2017]Other title: Marketing four point zero.Availability: Items available for loan: KsTU Library (2)Call number: HF5415 kot 2017, ...

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Series: Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, c1998Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: KsTU Library (1)Call number: HF5415 chu 1998.

Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.

by Grewal, Dhruv | Levy, Michael, 1950-.

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2016]Availability: Items available for loan: KsTU Library (3)Call number: HF5415 gre 2017, ...

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1991Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 ber 2001.

Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner.

by Didner, Pam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, [2015]Availability: Items available for loan: KsTU Library (4)Call number: HF5415 did 2016, ...

Marketing / David Mercer.

by Mercer, David (David Steuart).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 mer 1992.

Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001Online access: Publisher description | Table of contents Availability: Items available for loan: KsTU Library (1)Call number: HF5415.135 dru 2001.

Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, c1991Availability: Items available for loan: KsTU Library (1)Call number: HF5415 mcc1991.

Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins.

by Mullin, Roddy | Cummins, Julian.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: KsTU Library (2)Call number: HF5438.5 mul 2012, ...

Below-the-line promotion / John Wilmshurst.

by Wilmshurst, John | Chartered Institute of Marketing.

Series: Marketing series (London, England). Professional development.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993Availability: Items available for loan: KsTU Library (5)Call number: HF5438.5 wil 1996, ...

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